| |
|
|
 |
- Address:
- 400 Morgan Lane
West Haven, CT 06516
- Phone:
- (203) 812-2000
- Website:
- http://www.bayerus.com
-
- Company Information:
-
Bayer Corp., is located at West Haven, CT and its Pharmaceutical division's high-quality drug products have helped patients lead healthier lives.
Bayer researchers seek innovative treatments for diseases.
The key word for our strategy is focus. We want to use this strategy to reposition Pharma for growth in the medium and long term.
Three elements are crucial for our focus strategy. Firstly, the therapeutic focus: we are going to concentrate on segments in which market success is most realistic. Secondly, the specialist focus: we want to intensify our business with specialist products for specialist physicians and hospitals, where the marketing costs are generally low to moderate.
With the third component of our strategy — the regional focus —
we want to exploit and consolidate the growth potential of our portfolio to the maximum possible extent by entering into selected, regional cooperations and licensing agreements and by allocating resources as required. In addition, we have to constantly improve our processes and attitudes by adopting transparent work structures and clear-cut, tight processes, being determined and increasing our costconsciousness. That's the only way that we can remain competitive with other companies of comparable size
|
 |
|
|
