SHS, Inc.

Interactive Account Supervisor

How to Apply for this Job
Company: SHS, Inc. Contact Name: Tim Jadwin Email your resume (Click Here) Use one of the above methods to apply for this job.

• Job ID:3857
• Date:06/27/2008
• Location:New York
• State:New York
• Degree:Unspecified
• Current Professional Level:Entry Level

Additional Salary/Compensation:

Commensurate on experience.

Job Types:

ADVERTISING/PUBLIC RELATIONS, MARKETING

Company Summary: A full-service advertising agency specializing in the health-care industry. They provide a wide range of marketing, educational, media, and creative services directed at healthcare professionals, providers, business-to-business targets, and consumers.

Description:

• Maintain complete working knowledge of assigned disease segment, product(s), and direct marketing team [DMT] goals
• Lead the planning and execution of product?s relationship marketing activity:
• • Develop customer acquisition and retention relationship marketing strategies
  • Lead customer segmentation initiatives; determine appropriate messaging and contact strategies for identified customer segments
  • Develop tactical communications plans leveraging direct media vehicles such as email, direct mail, BRCs, DRTV, Web sites, etc.
  • Develop fee and production estimates for all elements of relationship marketing [RM] programs
  • Lead the development of all relationship marketing materials to ensure that they reflect strategy and objectives
  • Review all program elements prior to Regulatory Committee submission
  • Develop and manage testing plans
  • Evaluate program performance along traditional metrics, such as response rates, ROI, etc.
  • Coordinate activities of call center, fulfillment house and database management company
  • Supervise team schedules and workflow to ensure project timelines are appropriate, realistic, and achievable
• Proactively recommend and develop relationship marketing solutions and maintain a proficiency in the execution of client-directed strategies
• Build and maintain positive client relationships with a focus on achieving client?s marketing goals
• Ensure that agency billings are timely and accurate, including keeping account-receivables current
• Develop and maintain contact with appropriate client personnel to ensure that agency is aware of business opportunities and/or significant changes in the client?s business structure

Requirements

• At least 5 years of relationship marketing [RM] experience.
• Pharma experience preferred.

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