Job Description
Manager, Market Research Primary Responsibilities: - Minimum at least 4 years pharmaceutical, consumer packaged goods, marketing, sales analysis experience required of which 2 years primary market research experience strongly preferred
- Designs, executes and analyses qualitative and quantitative marketing research projects in development/support of brand/portfolio strategy; manages outside consultants and related market research budget. Will also conduct market segmentation projects and perform other ad hoc analyses
- Provides appropriate insights to vendors and works with brand team to provide analyses (of available primary/secondary data) and fact-based guidance in developing solid strategies and business plans. Consults with brand teams on proper focus and prioritization of marketing research resources against brand needs
- Strives to maintain awareness of 'best practices' in market research across industries by maintaining a current familiarity with data sources, MR techniques and MR agencies
- Identifies/evaluates core positioning to ensure brand strategy is aligned with tactical execution
- Supports the planning process via market-based situation analysis to identify issues/opportunities and identify strategies/actions to address
- Uses expertise to help refine and develop marketing tactics
- Identifies sources of competitive intelligence in the diabetes marketplace and coordinates said information with Competitive Intelligence Manager to assess dissemination potential
- Works with Associate Director, Strategic Brand and Competitive Insights to coordinate market research for portfolio-related projects
- Supports other functions (business development, etc.) as needed. Requirements - Bachelor's Degree required; MS or MBA preferred
- Prior marketing/sales reporting and analysis experience in a pharmaceutical company preferred
- Ability to work across functions, partnering with the brand teams and other groups within the company
- Works independently - Gathers input about needs from stakeholders and sets own direction accordingly
- Analytical and strategic thinking skills required
- Able to see the big picture from scattered pieces of information; writing, presentation, and project management skills
- Strong understanding of both primary and secondary research sources (i.e. IMS Audits)
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