Director of Marketing, Predictive Diagnostics
- Job ID:
- Date:12/10/2008
- Location:Raleigh
- State:North Carolina
- Salary:Not Specified Why?
- Job Types:
-
Direct Marketing
Job Description
Major responsibilities will include the development of the market and commercialization of predictive diagnostics in Oncology. Our commercial strategy will focus on building a franchise of assays around the Fc gamma receptors (FCGRs) and further validating the clinical use of these tests in the context of various IgG1 mabs currently on the market. PGxHealth has marketed the PGxPredict:RITUXIMAB test (FCGR3A F158V genotyping) since 2007, although without a focused sales and marketing effort. This test is positioned to predict the likelihood of a patient responding to rituximab monotherapy in the treatment of follicular non-Hodgkin’s lymphoma (NHL). New evidence in breast cancer and colorectal cancer treatment supports the role of F158V and other SNPs in FCGR2A in response to treatment with Herceptin® and Erbitux®, This new data represents an opportunity to focus oncologists on the impact of F158V FCGR3A testing in the management of their patients and the importance of ADCC in the mechanism of action of these drugs.
Responsibilities also include managing the commercial operations needs on a cross-funcitonal team that is developing the company’s pipeline of predictive diagnostic tests in Inflammation, Cardiology, Diabetes and CNS. This would including the development and execution of strategic marketing plans and market research as needed.
Director of Marketing, Predictive Diagnostics
Duties and Responsibilities
Manage strategic and tactical elements of commercializing the company’s pipeline of predictive diagnostic tests. Work collaboratively with the cross functional product development team to ensure smooth transition of the brand from development prospect to commercial availability. Assist with strategy and collaboration opportunities with pharmaceutical partners.
Development and management of the marketing budget. Executing programs on time and on budget.
Identifying market research needs and manage market research projects
Fostering communication and partnership between marketing and bio-marker development team
Develop relationships with KOL’s as needed in bio-marker development and the therapeutic areas. Organize and implement advisory boards as needed.
Identify opportunities and build relationships with potential Pharma companies and payers where synergies exist
Interface with product development and lab operations team to coordinate assay development
Interface with other PGxHealth groups to maximize synergies (Corporate Communications, Business Development, Finance and Legal)
Perform other duties or special projects as requested related to the area of responsibility.
Key Relationships
Internal:
External:
Managerial Relationships
Direct:
Indirect:
Background Requirements
Education, Experience, and Knowledge
Education: Bachelor Degree of Science or Arts with an emphasis in Business or Marketing. Masters of Business Administration preferred.
Experience: 10 years+ of Pharmaceutical/biotech experience or related health care field. 3-5 years product management experience required, diagnostic marketing experience preferred sales experience preferred.
Skills and Abilities
Interest in participating in fluid, entrepreneurial business environment. Experience in both large and small companies a plus.
Must be self-motivated and a team player.
Must be driven by success
Oncology Pharma/Biotech sales/marketing experience,
Marketing experience with predictive diagnostics desired
Excellent written, verbal, and interpersonal skills required. Must be able to forecast timelines, resources and budgets, resolve bottlenecks and advise teams and management of impacts and changes in project timelines. Experience in the diagnostics industry a plus.
NOTE: This job profile describes the duties and requirements of the position. Requirements stated are representative of minimum levels of knowledge, skills and/or abilities required to successfully perform the job. The employee may be asked to perform other job-related duties as required.
Please send salary requirements along with resume.
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